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When writing for academic journals: To sell out or not to sell out

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Scolarly vs Popular


This is quite an interesting topic to me. The video clearly shows two students, one who is being very scholarly, reading academic papers and getting good grades. The “bad” student is reading a magazine, which represents the “popular” media.


On the surface it seems obvious that scholarly, academic articles are more authoritative than popular media, and this is true. But how does popular media influence academic writing? The truth is that if an academic article is not popular within a certain field, then it will not be published and will not be read. To go even further, if academics do not do research that is considered “popular” then they will not receive money to do the research from funding bodies, and industries. So is there a trade off between popular academic articles and scholarly academic articles? Do academics hype up their research to make it more popular, to receive more money? Are academics who have written “popular” books considered more successful in academia, or are they not taken seriously?


I would love to know your views on this. Which is more important to you? Do you believe there is a trade off and if so, where does it lie?

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